Built inside the world it watches

I've spent more than fifteen years as a developer in and around pharmaceutical marketing agencies — building, launching and maintaining the kinds of sites Audera now monitors. Promotional sites, HCP portals, patient support programmes; UK, EU, US and global rollouts; every flavour of review cycle.

Across those years the same three moments kept happening. The near-miss: a wrong job code sitting live for weeks until a medical reviewer — or worse, the client — spotted it, and the week of archaeology that followed. The Friday afternoon: someone senior clicking through an entire site by hand before a review meeting, proving only that it was fine that day. And the search: going looking for a tool that understood job codes, ISI links and black triangles, and finding only generic enterprise governance suites priced and built for someone else entirely.

Audera is the tool I kept wishing existed — 25 pharma-specific checks, every page, every night, with the screenshots to prove what was live and when. Built for the account handlers, copywriters, producers and directors who carry the risk.